Star Media Development Centre (SMDC) is a regional communication for development organization. We use innovative methodologies to engage the media and other key stakeholders to ensure that the development agenda is shaped and driven by the most affected members of Eastern Africa’s communities.
SMDC uses a number of innovative communication approaches for development methodologies aimed at empowering communities with information necessary for informed decision-making and knowledge management.
Vision
To be a leading force in driving positive social change through innovative communication strategies that empower communities in the Horn of Africa.
Mission
To harness the power of communication to foster sustainable development, social change, and resilience in communities across the Horn of Africa.
- Community-Centricity: Prioritizing the needs and voices of local communities in all initiatives.
- Collaboration: Building partnerships with local organizations, governments, and stakeholders to enhance project effectiveness.
- Integrity: Maintaining transparency and ethical practices in all communications and engagements.
- Innovation: Leveraging new technologies and creative strategies to engage communities and promote development.
- Resilience: Fostering adaptive and sustainable practices that empower communities to thrive.
We do this through
- Innovative communication approaches.
- Improving the capacity and quality of the media sector.
- Building a foundation of knowledge for media development donors, implementers, and civil society actors.
- Working with mainstream media and communications companies.
- Interfacing development actors and local communities.
- Providing platforms for informed debate and voice.
