To build trust between the Somali government and citizens, the Somalia Stability Fund (SSF) worked with SMDC to increase communications between government and Somali citizens. Under the contract, SMDC’s role is to help improve Somali government communications efforts, increase its visibility and find creative ways to communicate with and listen to Somali citizens.

This strategic communications support was also aimed at increasing collaboration and trust between different levels of government, particularly between the federal government, Federal Member States (FMS) and district administrations e.g. by supporting and encouraging different levels of government to engage on common platforms, whether through a radio interview or a launch event.