GIZ: Fish for nutrition media campaign project in Kismayo, Somalia
The Deutsche Gesellschaft für Internationale Zusammenarbeit GmbH or GIZ is implementing a Fish for Nutrition Project (FNP) to improve Food and Nutrition Security of Vulnerable Population in Kismayo, Somalia through Access to Fishery Products.
In 2018, SMDC was GIZ’s media partner and conducted an awareness campaign in the southern Somalia coastal city of Kismayo to raise the level of awareness on the nutritional benefits and value of fish consumption among vulnerable people and the application of such knowledge in their lives.
The campaign, dubbed ‘Dish on Fish’, was aimed at encouraging families living in and around the coastal city to start including fish in their daily diets. The campaign was also aimed at raising awareness about the nutritional benefits of eating fish and appropriate methods for preparing and preserving fish among returning refugees, internally displaced persons & vulnerable residents of Kismayo.
Initial measures to promote fish consumption, including road and radio shows as well as road-shows, have caught the attention of the population and even encouraged residents to change their eating habits.
SMDC produced and broadcast radio dramas, Public Service Announcements (PSAs), radio/TV panel discussions, vox pops, roadshows and organized a cooking competition for the residents as part of the ‘Dish on Fish’ awareness campaign and conducted stakeholder consultations in Kismayo.
During the FNP media campaign in Kismayo, Star Media Development Centre (SMDC) conducted the following media activities:
- Radio Dramas
- Public Service Announcements (PSAs
- Radio and TV Panel Discussions
- Vox Pops
- Cooking competition
- Social Media campaign