Water, sanitation and hygiene (WASH) is a priority area under the Social and Human Capital Development pillar of the Government’s National Development Plan (NDP) – 2017-2019. The social and human development pillar aims to accelerate universal access to basic social services, build human capabilities and uphold the dignity of all people of Somalia. As such, it will contribute to the overall vision of the NDP, which is to “Enhance peace and stability, economic prosperity and national cohesion”.

In order to promote hygiene and raise awareness about good hygiene habits such as washing hands, using a toilet for defecation and adopting safe drinking water practices, SMDC, with the financial and technical support of Mercy-USA, worked on a campaign that led to development and broadcasting of  radio programs and advocacy messages in the Somali language.

The campaign’s aim was to change the age-old habits and practices and raise awareness about the necessary behavior changes to be made through communication, reaching millions of Somalis with simple health messages.