Star Media Development Centre (SMDC) is a regional non-profit, non-governmental communication for development organization. We use innovative methodologies to engage the media and other key stakeholders to ensure that the development agenda is shaped and driven by the most affected members of Eastern Africa’s communities.
Our fully fledged TV and radio stations helps us deliver media programmes, tailored talk shows contribute to achieving crucial component of strategic communication thus making us stand out.
SMDC uses a number of innovative communication approaches for development methodologies aimed at empowering communities with information necessary for informed decision-making and knowledge management.
Our key themes of focus include the following:
Research: Design and conduct research studies to generate information for multi-purpose media uses.
Capacity-Building: SMDC believes that building local capacity wherever it works is the foundation of effective and sustainable development. It uses a performance oriented human and institutional capacity-building process that is tailored to each group of participants, and responds to the needs and priorities of a particular group(s)
Production and Dissemination of Media Content: Creative, informative and entertaining media outputs are at the core of our media services and production. Wherever possible, we work in partnership with local media houses to produce a wide range of media content.
Outreach and Advocacy: SMDC’s evidence-based approach to advocacy employs a robust mix of traditional and cultural outreach alongside conventional and social media t. Our organization has developed these over a decade across a number of complex contexts and circumstances. SMDC will bring all this experience to ensure your campaigns and advocacy initiatives achieve the maximum positive and intended impact.
Photography and Video: SMDC provides photography and video to government,NGO’s, private sector, professional firms for their filming of their events and capturing of any images and videos to be used in future.
Media Training: SMDC conducts training for organisations and news outlets to improve the capacity of their journalists, communications and media staff.
Community Mobilization and Interpersonal Communication: Outreach activities form a key part of our inclusive communication approach. We provide audio-visual and print materials for use by community groups or outreach workers and work with local community organizations to convene discussion groups, road shows, street theatre and community events. This helps us to reach people who might not ordinarily have access to mass media and facilitate more discussion, deepening our impact and providing vital opportunities for audiences to input into program-making.
Broadcast Solutions: We are active in the design, installation and maintenance of TV and FM Radio stations.