GIZ: Fish for nutrition media campaign project
The Deutsche Gesellschaft für Internationale Zusammenarbeit GmbH or GIZ is implementing a Fish for Nutrition Project (FNP) to improve Food and Nutrition Security of Vulnerable Population in Kismayo, Somalia through Access to Fishery Products.
SMDC was GIZ’s media partner and conducted an awareness campaign in the southern Somalia coastal city of Kismayo to raise the level of awareness on the nutritional benefits and value of fish consumption among vulnerable people and the application of such knowledge in their lives.
The campaign, dubbed ‘Dish on Fish’, was aimed at encouraging families living in and around the coastal city to start including fish in their daily diets.
SMDC produced radio dramas, radio/TV panel discussions, roadshows and organized a cooking competition for the residents as part of the ‘Dish on Fish’ awareness campaign and conducted stakeholder consultations in Kismayo.