In order to promote hygiene and raise awareness about good hygiene habits such as washing hands, using a toilet for defecation and adopting safe drinking water practices, SMDC, with the financial support of Mercy-USA, worked on a campaign that led to development and broadcasting of  radio programs and advocacy messages in the Somali language.

The campaign’s aim was to change the age-old habits and practices and raise awareness about the necessary behavior changes to be made through communication, reaching millions of Somalis with simple health messages.