Care International: Intervention in hygiene promotion campaign through mass media
The lack of adequate sanitation facilities in Somalia usually affects school attendance especially for the girl-child and also results in school dropout. This leads to poor performance in schools.
In a bid to address the situation, SMDC worked with international humanitarian agency CARE to turn key messages to visuals through the production of dramas related to hygiene best practices.
To execute the project, SMDC produced TV spots, ensured airing time on appropriate channels, introduced new ideas on the best way to promote the HBA agreed messages (e.g. theatre production, songs, music concerts, etc.) and ensured donor visibility.